Preface by the Author v

1 Introduction
2 Stock Market Basics
3 Basic Valuation Techniques
4 Options Basics
5 Advanced Valuation and Guesstimation
6 The Internet
7 Trading the Market

Appendix A - Application on the Dow Jones Internet
Appendix B - Volatility
Appendix C - Black-Scholes Option Pricing Model
Appendix D - The Greeks
Glossary
Bibliography
Index

A simple, realistic guide to adopting an investment strategy to Internet and technology stocks. After the boom in dot.com shares came the slump. Now, contests the author, is the time to get back into the market. By adopting a long-short portfolio and trading according to some simple rules, any investor can make a good return whether the market is up or down. The author speaks from experience, firstly as a proprietary equity traders for a large European investment bank and secondly as CEO of a small, private software and internet company.